Howdy! Excited to share another Company Behind the Curl! If you missed my last one (which was the first), check it out right here, I featured the owner of The Gud Stuff, Milele :o) The Company Behind the Curl is the sister series to my Girl Behind the Curl series, and I feature the brains/masterminds behind some of the brands of the products I talk about here on the blog!
So the other day I reviewed the African Black Soap by a company called Crazy Natural Inc., and now I want to share more about the brand through the voice of the owner, Sade! So with that said, let me introduce the beautiful Sade!
What inspired you to create your own line of natural hair care products?
I created Crazy Natural Inc because I saw a need for affordable all natural hair and body care products specifically marketed toward the biggest niche in the haircare industry, African American women. Most of my competitors who claim to be all natural are in fact not natural at all. While testing and trying these products myself I found it difficult to find real all natural and organic products in my local beauty supply and chain stores. When I finally found a few natural products at Whole Foods I noticed the marketing lacked a connection factor with me as the consumer. I decided to create a brand that is unequally designed to catch the eye of the African American haircare consumer, as well as fill the need for all natural/organic hair and skincare products that not only serve multiple needs for the hair and body but are affordable as well.
Do you use your own products? Which is your personal favorite and why?
Yes, I love using my own products. My personal favorite is the Shea Body Butter. I love it because its a great hair dressing as well as body moisturizer. I’ve replaced my old hair grease with my organic whipped Shea butter. It leaves my hair super soft and feeds my scalp all the yummy oils in the butter.
How did you overcome any hardships or challenges in your own natural hair journey?
I symbolically did my Big Chop around the same time I started my business to let my hair grow as my business grows and to remind myself that only with love, patience and kindness will either grow successfully. May is my 1 year Big Chop anniversary as well as one full year of being in business. And the journeys for both have been really similar. In the beginning it seemed like it took forever for either to grow even an inch. Now I can say one year later both Crazy Natural Inc and my hair are successfully flourishing.
What inspired you to select the ingredients that appear in your products?
I chose my ingredients because I wanted all natural oils with skin moisturizing, healing and toning properties. The oils are good for both skin and hair use and are proven to help hair growth.
What styling tips do you have for any products in your line?
All of my products can be incorporated into your daily natural hair routine as well as for professional styling. My All In One Oil is a wonderful hot oil treatment as well as a hair, bath and body moisturizer. My Shea body butter not only conditions and moisturizes hair and skin but can be used as a daily hair dressing to help promote growth and protect hair against breakage. My African Black Soap Shampoo is made with raw African black soap and other natural oils that works as a great detangler, softens rough, dry hair and penetrates the hair with natural oils, which not only detangle hair but help promote healthy growing hair as well.
What can you recommend for people experiencing dry hair?
I would recommend anyone suffering from dry hair to first wash and condition with my African Black Soap Shampoo and Shea Coconut Deep Conditioner. Then follow up with a hot oil treatment with my All In One Oil, let it process for 15 minutes, wash hair then style hair in a twist out using my Shea Body Butter as you twist. This will lock in moisture as your hair dries. This is a process I use myself once a month to keep my hair deep conditioned and to keep it moisturized and healthy.
What do you feel encourages overall healthy hair?
I believe keeping natural hair moisturized encourages overall healthy hair. Co-washing bi weekly and shampooing once a month will keep your hair clean and healthy.
What is a frequent mistake you’ve seen naturals make?
The biggest mistake I feel new naturals make is not having enough patience while in transition. Many of us don’t realize that’s it’s a mental transition as well as a physical one. We can no longer use the same products or do some of the things we used to do with our weave or relaxed hair. We have to embrace and become comfortable with our textures at whatever length we may be at.
What advice would you give to someone who may be considering going natural?
There is no such thing as not having the right texture of hair to go natural. I want all women of color to know no matter her texture, she too can return to her natural curls and it will grow!
What advice would you give to someone who may be considering starting their own natural hair product line?
I want anyone who is considering starting a business to know that it is very possible and anyone can do it. I started Crazy Natural Inc with less than $200. I chose to utilize social media and free marketing sites in order to capitalize and turn my business into a profitable one.
Anything else you would like to share about your company and or/hair experiences?
I want Crazy Natural Inc to be a common staple in every natural hair care regimen. I hope to build an empire and leave a legacy to pass on to my family.
How can we learn more about your products and get our hands on them?!
Thank you Sade for allowing me to learn more about you and your brand!! :o)